121 Ways to Market Yourself in Commercial Real Estate
Speaker: Bob McComb

The standard approach to to commercial real estate has certain inherent limitations and causes agents to fail, or if they do succeed at some level, they plateau well below their desired production levels. This program teaches them how to create and switch on lead generation systems that will dramatically improve their business for years to come.

Being Profitable in an Up or Down Market
Speaker: Drexanne Evers

This class will financially compare the real state office and its typical expenses and profit in the 1970’s to the present (2008).  What difference have occurred and why?  What have we learned form the past (especially from the real estate recession of the 1980’s) that tells us the way of managing agents that we must change in order to stay stable and viable in slow markets.  This seminar demonstrates that there are only 100 pennies in a dollar and that we must manage the business to keep about 6 cents on the dollar for a standard 6% profit.  This course shows models of successful real estate companies, the percentage of GCI (gross commission income) that these companies spend on expenses and how much is left for profit.  Keeping a stable and viable company in good and slow markets lays the groundwork for an environment where agents can produce, grow and be highly successful.

Ethics for REALTORS®
Speaker: Bill Gallagher

Satisfies the quadrennial NAR requirement.  Review the most up-to-date changes to the Code of Ethics.  Explore case studies of agent practices.  Next quadrennial period for REALTORS® ends December 31, 2008.

Expand Your Horizons: Tools for Today's Multicultural Market
Sponsored by: NCAR Equal Opportunity & Cultural Diversity Committee

Are REALTORS® prepared to serve diverse clients?  Come discover the tools that can help your REALTOR® organization expand its horizons and those of its members. Get the facts behind the trends, see concrete examples of how NC associations are embracing diversity, network with diversity leaders from across the state and receive a toolkit filled with ideas, resources, case studies and sample materials.

Special Note: While there is no fee to attend this session, please let us know if you can join us so we have plenty of refreshments and materials on hand. RSVP to Diane Greene at dgreene@ncrealtors.org.

Handling Offers Properly Today
Speaker: Bill Gallagher

Discuss basic rules for handling paperwork and situations:  offers, counter offers, multiple offers, contingent sale offers and back-up offers.  Discuss and analyze real life scenarios.

How to Build Wealth with Real Estate
Speaker: Tom Lundstedt

Chances are you know someone who earns a very good living but has no wealth. That's because there's a big difference between earning a living and building wealth. This information packed seminar will prove that all dollars are not created equal. In fact, dollars from real estate investments are twice as good as dollars from a job. Whether you're an investment rookie or a seasoned pro you'll benefit from this material long after the program is over. This seminar includes:
• How to double your income by working with investors
• A simple, one-page worksheet that makes it easy to enlighten and motivate buyers
• How to calculate the rate of return before the purchase
• Maximizing tax benefits by using the depreciation deduction most people overlook

How to Market Your Commercial Listing Effectively
Speaker: Bob McComb

This session teaches commercial practitioners how to "power up" their marketing to increase response rates. By understanding the property’s competitive advantage and the profiles of prospective purchasers, commercial practitioners can create marketing strategies which can position the property to maximum advantage. Agents will learn how to create better marketing messages and calls to action.

Professionalism: Beyond the Code of Ethics
Speaker: Lynn Madison

What separates a true professional from 'just a licensee'?  It's more than just adhering to the Code of Ethics.  It's an attitude;  a pattern of behavior; a way of conducting your business that ensures you will BE in business in the future.  Join us as we look at issues and situations that cause complaints from consumers and fellow REALTORS® and create a plan to ensure we don't make the same mistakes.

Seven Key Money Issues Every REALTOR® Should Know
Speaker: Tom Lundstedt

This is the funniest, and most valuable financial seminar in America. The tax laws have a huge impact on REALTORS® and real estate. Yet most people have no appreciation for the power of these rules. Topics include real estate issues as well as personal tax issues:
• How to use your IRA to buy and sell real estate
• Why you should put your kid to work . . . immediately! (If you're self-employed and you don't have a kid –– get one!)
• Why you should become a "bifurcating" expert and how it'll save your sellers tons of tax
• Home office deductions - are you missing out?
This session is guaranteed to help you earn more money, save more tax . . . and leave you laughing!

Six Great Ways to Build Your Business
Speaker: Bill Gallagher

Building your business effectively and efficiently is the goal of every real estate agent.  Come to learn 6 ways to build your business and to create repeat business!  Profitability is the key to our business!

Solidify Your Foundation!
Speaker: Lynn Madison

New and experienced agents will enjoy this back to basics experience. We will provide checklists and a blue print to assist you in succeeding in today's market. You will identify the key activities required to start and maintain a successful career, analyze areas where improvement is needed and implement a self-mentored training regime to reach your potential.

Technology Trends and Association Practices
Speaker: Donald Dea

Explore the impact of Internet Technologies such as Web 2.0 and other tools that are powering associations in the digital world. In addition, Don will explore various examples of tools and applications that are available for use. These will include social networking, communities of practices & collaboration, customization/personalization, and a few others that are very current to the market that could be put to use at associations. This course will help you understand current technology trends, consumer technologies at work, and the effective practices of associations.

The Appraiser Did What?!
Speaker: Mel Black

Designed for real estate  agents , this session will answer common questions  agents  have related to appraisal methodology and standard practice. We will pull back the curtain for a glimpse into the appraiser’s world to understand why certain things happen and look for ways to increase the chances of a smooth transaction.

The Five Myths of Leads Management
Speaker: Matthew Ferrara

Brokers and managers need to attend this session that exposes Five Myths about why their agents aren’t converting more online leads. No, they don’t’ need MORE leads; they need to convert a better percentage of the leads they are already getting! Companies are pouring thousands of dollars into web marketing, generating leads, but not closing more? Find out why – and what to do to change it fast.

Unlock Marketing With Technology
Speaker: Matthew Ferrara

Let Matthew Ferrara show you how powerful new technologies can help you be more successful as a real estate professional. Revolutionize prospecting, communications, sales and marketing with dynamic new tools that enhance productivity and astound your customers! Plus you’ll learn how focusing on the customer makes it easy to implement the right technology every time.

Why REALTORS® Should Care About Soils
Speaker: David Crouse

Life as we know it relies heavily on natural ecosystems to provide fresh water, control floods, biologically cycle nutrients required by plants, protect from erosion, regulate disease carrying organisms, and detoxify/decompose wastes produced everyday by each of us. Looking at this list of services, it's hard to conceive how any of these functions occur in the absence of soil. During the presentation "Why REALTORS® Should Care About Soils", we will focus on the ecosystem services and soil properties that are important to the real estate industry, including wetlands; shrink-swell soils and foundation stability; and on-site domestic wastewater issues.

Working With Investors Effectively
Speaker: Bill Gallagher

Investing in residential real estate is a goal for many individuals and real estate agents.  Let’s learn the basics and techniques on how to work with investors effectively as well as help them achieve their long-term real estate goals in appreciation, tax write offs, and deductions.

Your Turn to Drive: Grab the Keys to Personal Promotion (Part 1)
Speaker: Chandra Hall

This course will explain the importance of key marketing principles and how they operate in marketing, describe how the “Be Synonymous” marketing principle can be used in personal marketing, and compare and contrast Marketing and Advertising.

Your Turn to Drive: Grab the Keys to Personal Promotion (Part 2)
Speaker: Chandra Hall

This course will describe how the marketing principles “Be Yourself” and “Be Top of Mind” can be used in personal marketing, compare and contrast the principles and procedures of personal v. product promotion, and explain how systems may best serve the marketer.